We are currently working for the Market Development Facility (MDF) and the Sri Lanka Export Development Board (EDB) undertaking an international market assessment of sustainable seafood sources to engage the Sri Lanka seafood industry to move towards premium/niche market segments such as sustainably sourced/socially responsible/equitable seafood. The main objectives of the project are:
- Ascertain the revenue and growth potential of sustainability conscious seafood segments of the international market and promote more buy in of this concept from industry players.
- Identify suitable brand propositions for the development of a Ceylon/ Sri Lanka international seafood brand;
- Provide incentive for the Sri Lanka seafood industry to move towards premium markets to improve revenues and better returns on investments.
We are just finishing the desk-based study and we will visit the country from mid June until the end of the month to meet relevant stakeholders in the country. If you have any interest in Sri Lankan fisheries or sustainable markets, please contact us.